Marketing digital na Gastronomia

With the growth of digital platforms and the refinement of communication methods, gastronomy, in general, is increasingly becoming integrated into people's daily lives. This is evident through programs, series, and videos that assist in discovering new methods, dishes, and even different cultures. All this exposure provided by the internet becomes a valuable tool for businesses in the food and beverage sector when promoting their establishments. The creation of websites, online advertisements, and profiles on social networks such as Instagram and TikTok, along with other channels, ends up becoming a mandatory mechanism when designing marketing strategies. The objective of this research was to analyze how digital marketing is explored in the food and beverage sector and how this type of content can influence consumers. The work is classified as qualitative research of an exploratory and descriptive nature, utilizing bibliographical reviews and field research, as well as exploratory research. The study presents the definition of the concepts of digital marketing, gastronomy, and food and beverage, along with an analysis through questionnaires applied to individuals without involvement in the gastronomy field to seek perspectives on how digital marketing influences consumers. Additionally, there is an interview with owners of food and beverage establishments to discuss the importance of internet marketing. It is hoped that this work will stimulate the development of digital marketing in Ouro Preto, MG, as the city holds great potential in the gastronomic tourism sector.