A era da inteligência artificial e seus efeitos nos pequenos negócios

Abstract

This article aimed to identify the influences, contributions, challenges, and obstacles of Artificial Intelligence for small businesses. Specific objectives included describing Artificial Intelligence, its intervention, influences, and contributions in the business environment; analyzing the challenges faced by small entrepreneurs in implementing Artificial Intelligence; and highlighting how Artificial Intelligence can generate opportunities for this segment. To achieve these results, a qualitative literature review was conducted using sources such as the RBA Journal, the C&E Journal, and the CAPES periodicals portal, published between 2015 and 2024. The results showed that the contemporary world is immersed in technological resources and procedures, leading to accelerated development. Large companies adopt technologies as strategies to optimize tasks, simplify the buying and selling process, streamline services, and for other purposes. Although the research showed significant progress, it also revealed that these technologies present challenges. Small and medium-sized enterprises face challenges in implementing AI such as: insufficient resources to invest in AI, employee resistance due to the fear of losing their jobs, a lack of qualified and specialized professionals to work with the technologies within companies, resistance to change, and the need for a specific organizational culture, among others.