Marketing inclusivo e a inserção de mulheres negras no mercado de trabalho: uma análise sobre estratégias corporativas e representatividade social

Abstract

This article analyzes how marketing can act both in the reproduction and in the fight against structural racism, with a focus on the inclusion of Black women in the labor market. From an intersectional perspective that articulates gender, race, and class, the study discusses the relationship between capitalism and inequality, reflecting on how the discourse of diversity has been appropriated by corporations. This is an applied, qualitative research that proposes the development of a guiding framework aimed at companies, offering practical guidelines for the construction of inclusive marketing policies focused on the appreciation of Black women. The analysis demonstrates that marketing can be a transformative instrument, provided it is guided by ethical principles, institutional commitment, and concrete actions that go beyond the field of symbolic representation.