Empreendedorismo na era das start-ups

Abstract

This Final Course Project (TCC) focuses on the study of entrepreneurship in the era of startups, emphasizing their characteristics, evolution, challenges, and contributions to the contemporary economic and social landscape. Based on a bibliographic review, the research seeks to understand how these ventures, usually guided by innovation and scalability, have transformed the way businesses are conceived and managed in a context shaped by digitalization and globalization. The study highlights that startups, unlike traditional models of entrepreneurship, operate in highly uncertain environments but with significant growth and impact potential. They foster job creation, attract investments, and strengthen innovation ecosystems. The analysis also underscores the main challenges faced by this model in Brazil, such as bureaucracy, limited access to funding, and the demand for technological adaptation, while pointing to future trends and opportunities for sector consolidation. Therefore, this work contributes to expanding the understanding of the role of startups in economic and technological development, providing insights for researchers, managers, investors, and policymakers.